its strange how something can be so well known but you don’t come across it for a long time. it wasn’t until i was working in persuade in bilbao, that i got to know purple. but it wasn’t purple fashion that interested me so much. the purple journals and les cashiers purple is what caught my eye. more like diaries directed by elein fleiss, these give wonderful snippets of the world and beautifully presented. they have the best photography from people like mark borthwick and anne frémy, and its no wonder that they are always sold out.